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The Follow-Up Trap: Why More Touches Don’t Always Create Progress

04/22/2026 The Follow-Up Trap: Why More Touches Don’t Always Create Progress Follow-ups are a core part of AR work. Call again.Check again.Send another message.Review the account.   It feels productive. And in many cases, it is necessary. But there is a point where more follow-ups stop creating progress. And start creating a loop. Why follow-ups […]